Strategic land and site promotion

We work with strategic land developers and promoters, landowners and planning consultants to promote sites for development through or outside the Local Plan process. We work closely with the consultant team to advise on the strategic approach to the project, tactics and communications. Our bespoke programmes emphasise working with political and local communities to create plans which maximise community benefit and minimise local impacts.

We are experienced in collaborative / community planning and neighbourhood planning and can either organise events ourselves or deliver them together with partners. We facilitate workshops and consultation to support masterplan development, working with local communities to define and refine how a new site will integrate into the existing town or village.

Some current and recent projects include:

Wisley Airfield, Surrey

With Guildford house prices running at more than 14 times average incomes, Wisley Airfield provides an obvious opportunity for development. Under the proposals, the derelict airfield would be transformed into a new community of 2,000+ homes, sports, social and health facilities and parkland. Following extensive engagement it has been allocated in Guildford’s emerging Local Plan.

Birchall Garden Suburb, Hertfordshire

A proposed garden suburb to provide for the housing and social needs of the local community. The site neatly straddles East Herts and Welwyn Hatfield councils, providing a total of more than 2,500 homes, three schools, shops and other facilities. Whilst it is in the Green Belt it has been allocated in both emerging local plans.

Plymouth Airport, Devon

A strategic communications programme to support the redevelopment of the former Plymouth Airport, which lies in the centre of urban Plymouth. The programme encompassed government relations and engagement, strategic engagement and advice.

Drake Park, Elmbridge, Surrey

Chelgate is assisting with a planning application for over 1,000 new homes in Hersham, including 50% affordable. The plans would see the former quarry transformed into a new sustainable village community with a large riverside park. Plans include a shop, a surgery, a pub, a two-form entry primary school and 70+ acre riverside park and lake.